Privacy Policy

1. Who We Are

Florent London is the controller of your personal data.

2. Information We Collect

We may collect the following information:

• Name, billing address, delivery address, email address, and phone number
• Order history and purchase details
• Payment information (processed securely by our payment providers—we do not store full card details)
• Customer enquiries, reviews, and communications
• IP address, browser type, device information, and website usage data
• Marketing preferences where you have opted in

3. How We Use Your Information

We use your information to:

• Process and deliver your orders
• Provide customer support
• Manage returns and refunds
• Improve our website and services
• Prevent fraud and enhance security
• Meet legal and regulatory obligations
• Send marketing communications where you have given consent

4. Legal Basis for Processing

We process your personal data where necessary to:

• Perform our contract with you
• Comply with legal obligations
• Protect our legitimate business interests
• Send marketing communications with your consent

Note: You may withdraw your marketing consent at any time.

5. Marketing

If you have opted in, we may send you promotional emails or offers.

You can unsubscribe at any time by clicking the unsubscribe link at the bottom of our emails or by contacting us at  info.florentlondon@gmail.com.

6. Sharing Your Information

We never sell your personal information. Your information may be shared with trusted service providers such as:

• Shopify (our eCommerce platform)
• Payment providers
• Shipping and courier companies
• Website hosting, analytics, and security providers
• Professional advisers or authorities where required by law

7. International Data Transfers

Some service providers may process data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place to protect your personal information.

8. Cookies

We use cookies to improve your browsing experience, remember your preferences, analyse website traffic, and enhance our services.

You can manage or disable cookies at any time through your browser settings.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill orders, provide customer support, comply with legal obligations, and protect our business.

10. Your Rights

Under UK data protection law, you have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion of your data
• Restrict or object to certain processing
• Receive a copy of your data
• Withdraw your consent at any time

To exercise any of these rights, please contact us at info.florentlondon@gmail.com.

11. Security

We use appropriate technical and organizational measures to protect your personal information. However, please note that no online system can be guaranteed to be 100% secure.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be published on this page with immediate effect.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please reach out to us:

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at www.ico.org.uk.