Privacy Policy
Florent London respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit florentlondon.co.uk, place an order, contact us, or interact with our services.
We aim to comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection laws.
1. Who We Are
Florent London is the controller of your personal data.
Registered Address:
456 Romford Road,
London, E7 8DF, United Kingdom
Email: info@florentlondon.co.uk
2. Information We Collect
We may collect the following information:
- Name, billing and delivery address, email address, and phone number
- Order history and purchase details
- Payment information (processed securely by our payment providers—we do not store full card details)
- Customer enquiries, reviews, and communications
- IP address, browser type, device information, and website usage data
- Marketing preferences where you have opted in
3. How We Use Your Information
We use your information to:
- Process and deliver your orders
- Provide customer support
- Manage returns and refunds
- Improve our website and services
- Prevent fraud and enhance security
- Meet legal and regulatory obligations
- Send marketing communications where you have given consent
4. Legal Basis for Processing
We process your personal data where necessary to:
- Perform our contract with you
- Comply with legal obligations
- Protect our legitimate business interests
- Send marketing communications with your consent
You may withdraw your marketing consent at any time.
5. Marketing
If you have opted in, we may send you promotional emails or offers.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at info@florentlondon.co.uk.
6. Sharing Your Information
We never sell your personal information.
Your information may be shared with trusted service providers such as:
- Shopify (our eCommerce platform)
- Payment providers
- Shipping and courier companies
- Website hosting, analytics, and security providers
- Professional advisers or authorities where required by law
7. International Data Transfers
Some service providers may process data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place to protect your personal information.
8. Cookies
We use cookies to improve your browsing experience, remember your preferences, analyse website traffic, and enhance our services.
You can manage or disable cookies through your browser settings.
9. Data Retention
We retain your personal information only for as long as necessary to fulfil orders, provide customer support, comply with legal obligations, and protect our business.
10. Your Rights
Under UK data protection law, you may have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of your data
- Restrict or object to certain processing
- Receive a copy of your data
- Withdraw your consent at any time
To exercise your rights, please contact us at info@florentlondon.co.uk.
11. Security
We use appropriate technical and organizational measures to protect your personal information. However, no online system can be guaranteed to be completely secure.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
Florent London
Email: info@florentlondon.co.uk
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO). www.ico.org.uk